Marketing & Communications Guide
The Marketing & Communications Guide is a comprehensive resource designed to ensure consistency and clarity across all EO communications. This essential toolkit comprises three key components:
EO Brand Messaging Framework: Outlines EO's purpose, ambition, core values, brand narrative, and unique value proposition. It provides guidelines on EO's brand voice, tone, and key messaging elements to maintain a cohesive brand identity.
EO Editorial Style Guide: Offers detailed instructions on writing conventions, including grammar, punctuation, and formatting specific to EO. It covers best practices for crafting EO-style content, capitalization rules for EO-specific terms, and guidelines for writing about EO leadership positions and organizational entities.
EO Glossary and Acronyms: A comprehensive list of EO-specific terms, phrases, and acronyms commonly used within the organization. This section helps ensure clear and consistent communication by providing definitions and proper usage of EO terminology.
This guide is an indispensable tool for EO staff, members, and partners to maintain brand consistency and effectively communicate EO's mission and values across all platforms and audiences.